Candy Crush Friends

Candy Crush Friends is the latest addition to the Candy Crush Franchise, featuring an exciting match-3 gameplay experience. I had the privilege of working as a Content Designer on this game.

During my tenure, I actively participated in various level tweaking initiatives, utilising data-driven approaches to optimize level batches. By analysing player data and feedback, we fine-tuned the levels to enhance the overall gameplay experience. Additionally, I have also been part of many blocker creations, also been part of few Game Design initiatives to improve the game overall.

I have created a spreadsheet tool that remains in use to this day, enabling efficient tracking/management of content release schedules.